Sweetening the deal: Cinnamon Roll Fridays help protect children

Fundraising isn’t as hard as it may sound. If you’re passionate about a cause, and have a little bit of creativity, people will get behind you. Here’s what Lorene told us about how she raised more than $700 to help protect children and women from trafficking and abuse.

I first heard about human trafficking several years ago, but took the “put my head in the sand” approach.  It was (and is) so horrific to me that this goes on in this day and age.

Lorene on her way to the race.
Lorene on the ferry on her way to the 5k.

Then, last year a friend gave me a novel to read called “Priceless” by Tom Davis.  I read it but still felt so helpless. The problem is so very overwhelming, and I wondered what I could do about it.  I received the “Free Them” 5k emails last year, but dragged my heels. I have done fundraisers for things like the Breast Cancer 3 Day and the MS Walk, but somehow raising support to stop human trafficking didn’t have a “feel good” element.  I’d have to explain what it is, and how could I do that when I’m burying my head in the sand?

When I got the email this year, I decided to take the step of faith. I would do the fundraising, answer any questions people have about it, and get ready to run a 5K (which I’ve never done before).

First I sent out an email to get support. Then I baked cinnamon rolls to take to work. I’ve done this for other fundraisers and called it “Cinnamon Roll Friday.”  I have Thursdays off to bake the rolls.  One batch makes 15 to 16 large rolls, and I ask for a suggested donation of $3 each. The response from work was overwhelming. Folks were very excited that I was doing a fundraiser for this cause. I held Cinnamon Roll Friday three times and raised almost $400!

cinnamon rolls
Lorene's sweet deal: $3 per cinnamon roll to help stop human trafficking.

I appreciate World Concern’s efforts to stop human trafficking. I signed up to be a part of Women of Purpose, having first heard about this group thru the “Free Them” run.

Anyway, there you have it.  You will see me next year!

Lorene

Lorene’s efforts paid off. Not only is she helping protect hundreds of vulnerable children, she won fifth prize in our fundraising competition for the 5k, earning herself a $50 gift card to FIVE Bistro & Restaurant.

What are you passionate about? Feeding the hungry? Providing jobs and income for the poor? Bringing better health to other countries? Get creative and fundraise for your cause!

Published by

Cathy Herholdt

Cathy Herholdt

Cathy Herholdt is World Concern's Marketing and Communications Director. With a background in journalism, Cathy honed her writing skills as a newspaper editor and now enjoys sharing the inspiring stories of those World Concern serves. She has served with World Concern since 2010.

3 thoughts on “Sweetening the deal: Cinnamon Roll Fridays help protect children”

  1. I feel the same way! I keep asking myself what can I do to help? I read Priceless too and it killed me. I also saw that movie with Mira Sorvino a few years ago that really made me aware of this horrible problem. I have never felt comfortable asking people for money and I don’t run but I love this idea! Maybe I can bake something too and bring to work. Would love to hear other ideas.

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