You’ll notice that World Concern has a new logo – and tagline. We’re pretty excited about this, as it helps you – and us – tell the story about what we’re doing together.
Here’s a little background on how we reached this point.
I’ve traveled around the world and have seen nearly all of the work we do, in some of the toughest places on Earth. Over time, something has stood out in my mind.
I saw it in the life of a businesswoman in Chad. She escaped a war, with nothing but her wits, and built a new business – when given a chance. I saw it in a family in Bangladesh that went from poverty to prosperity, with education, job training, and a fish farm.
A theme that I see, over and over, is the transformation of lives. People who were hopeless, now have reasons to live.
In some ways, World Concern is not unique. There are many humanitarian organizations that seek to do good. And of those, quite a few have Christian backgrounds. In fact, there are several good ones that have either the word “World” or “Concern” in their name.
But what we see that is unique about World Concern is the one-on-one relationships that we build with people and communities, relationships that sometimes span years. We see that we make the biggest difference in people’s lives when we know them, work with them individually, and equip them with the tools they need to thrive.
We don’t just do good. We do good that lasts. In turn, those we help see themselves, and their lives, in new ways.
They know that God loves them. They have value. They can indeed succeed in life.
So – we’re inviting you, along with those we serve, and anyone else with eyes to see, to “witness the transformation.” Our work does make a difference.
We wanted to bring this idea to an icon as well. The icon we chose hints at transformation and new life: an emerging butterfly, motion, and several parts coming together into one unit. Here’s more about our new look.
We truly cannot do it without you.
In the coming months we will also unveil a new website, with features to make us more transparent, and equip you to act.
Thank you for your compassion for the world’s poor!