iFed tshirts

Tap your network for an even greater impact

When Jason Kim heard about the 13 million people affected by drought and famine in the Horn of Africa, he felt compelled to do something to help. Knowing he could do more with the support of others, he joined forces with some friends and organized a fundraiser. The event, called iFed, was held this past Sunday, Sept. 25 at Phil Smart Mercedes-Benz in Seattle’s SODO district.

Volunteers at iFed carwash.
Volunteers helped raise $4,600 for famine relief at the iFed event in Seattle.

Jason and a group of volunteers raised $4,600 to help with World Concern’s famine response – enough to feed nearly 500 people for an entire month.

“People – no matter where they are – they’re human beings. They’re looking for a cup of clean water,” said Jason. “There’s a calling on us as fellow human beings to do something. My parents are missionaries, I work for an employer who does a lot, I have generous friends … I am surrounded by people like this, and I am able and capable to do something.”

Jason works at the Mercedes dealership, and when he approached his employer about hosting the event, he immediately agreed. Potential supporters were invited via Facebook, Twitter and word of mouth to come down, have their car pampered in an exclusive Mercedes car wash, enjoy a barbeque lunch, and watch the Seahawks game on giant screen TVs throughout the venue – all for a donation. They also sold T-shirts that said “iFed Africa” at the event.

Shannon Olsen is a friend of Jason’s and helped plan the fundraiser. She admits it was a ton of hard work, but well worth the effort to know lives will be saved because of it.

“It’s so fun to see your friends support something like this,” said Shannon. “Really, it comes down to the fact that most people do care, but they don’t know what to do. When you know someone who is doing something, it’s easy to jump in. In the end, it was great to see the group come together and how a small amount of money can bring fresh water and food to help people.”

iFed tshirts
Shannon Olsen (center) and friends model the iFed T-shirts sold at the event and available online.

Shannon was inspired to help raise funds after seeing World Concern’s photographs of people suffering in Somalia and Kenya. “I saw all the dead animals in the road and people walking over them. I imagined the smell, and how those people must be feeling so hopeless. It’s important to call attention to the fact that this is not just something else going on in Africa. This crisis is unique,” she said.

For both Jason and Shannon, the iFed fundraiser was just the beginning. They plan to continue raising awareness and funds to help.

“I can’t just dust my hands off and feel I’ve done my thing. It’s ongoing. We still need to keep going,” said Shannon. “I hope people think, ‘Shannon’s really busy and she did it. Priorities can be moved around and I could do something too.’ Hopefully people will catch on.”

If you’re inspired to tap your network and make an even greater impact on the lives of those suffering in Somalia and Kenya, why not start your own fundraiser? We’ve got a simple set up. Check out http://www.firstgiving.com/worldconcern/famine and start your personal fundraiser today!

Published by

Cathy Herholdt

Cathy Herholdt is World Concern's Senior Communications Director. With a background in journalism, Cathy honed her writing skills as a newspaper editor and now enjoys sharing the inspiring stories of those World Concern serves. She has served with World Concern since 2010.