Free Them 5k Fundraiser’s Tool Kit

If you’re signed up for the Free Them 5k, thank you! Thank you for being an advocate for those who are at risk for or caught up in the clutches of human trafficking. You’re making a huge difference by participating. Whether you run, walk, fundraise – or all three – you’re doing something amazing.

Remember, every $40 you raise helps protect one vulnerable child or woman from becoming a victim of exploitation and abuse.

Here's me after last year's Free Them 5k, with my husband, my daughter, and her friend. I used this photo on my fundraising page this year to personalize it.
Here’s me after last year’s Free Them 5k, with my husband, my daughter, and her friend. I used this photo on my fundraising page this year to personalize it.

Every year, I’m amazed by the generosity of my friends. I’ve been surprised at how many people have donated to my fundraising page. Within a few days of sharing it, I was almost at my goal!

Fundraising is easier than you’d think, and you might be surprised who will donate to your page, so don’t be afraid to ask.

Here are some tools to make it easier:

  1. Email or personal contact works best. A series of three emails has been shown to be most effective, so over the next few weeks, consider sending several emails to each person who hasn’t yet donated. People appreciate the reminder! Here are some sample emails you could copy, personalize, and use:

Email #1

Dear Sarah,

Worldwide, 29 million people are trapped in modern-day slavery. Innocent children and adults are forced into labor, prostitution, and worse. Human trafficking is a major crime in Southeast Asia, where poverty and high demand make people vulnerable.

This breaks my heart, and that’s why I’m participating in World Concern’s Free Them 5k on May 10. I’m writing today to ask if you would support me in taking a stand to stop human trafficking by making a donation to my fundraising page. (* Copy and paste the link to your personal fundraising page here)

Every $40 that’s donated helps World Concern protect one child or woman from being trafficked. But a donation of any amount helps!

Thank you for your support! It will be a huge encouragement to me as I run on May 10 for this great cause!

P.S. Here’s the link to my fundraising page: (* Copy and paste the link to your personal fundraising page again here)

Email #2

Dear Sarah,

On May 10 I’ll be participating in World Concern’s Free Them 5k to help stop human trafficking. I wanted to remind you that if you haven’t had a chance to donate to my personal fundraising page, now is the time! The event is coming up quickly, and with your support, I’m striving to make the biggest impact possible by raising funds for this great cause.

Here’s the link to my donation page: (* Copy and paste the link to your personal fundraising page here)

Thank you for your support!

Email #3

Dear Sarah,

The Free Them 5k to help stop human trafficking is just a few days away! I’ve been preparing for this event for weeks, and I’m so excited to make a difference in the lives of those at risk for becoming victims of trafficking.

Would you help me further this important cause by making a donation to my personal fundraising page today? There’s only a few days before the event, so if you wanted to help, now is the time!

Thank you for helping me make an even bigger impact and help others!

2. Share through social media.

Facebook: Copy and paste the link to your personal fundraising page into the status window on Facebook, then write a few words about why you’re doing this and ask friends to click and donate to your page.  (Here’s an example of mine below)

Facebook sample post

Twitter: Tweet the link to your fundraising page with a comment or question to get people to click on it. For example, “Want to help stop #humantrafficking? Make a donation to my #FreeThem5k fundraising page! (* Copy and paste the link to your personal fundraising page here. Twitter will automatically shorten the link.)”

3. Don’t forget to ask for support in person. You never know who might be willing to donate! Your boss, grocery clerk, or neighbor will be grateful for the opportunity to do something to help.

Thank you for being an advocate and standing up for those who don’t have a voice. You’re doing a great thing!

Happy fundraising!

Published by

Cathy Herholdt

Cathy Herholdt

Cathy Herholdt is World Concern's Marketing and Communications Director. With a background in journalism, Cathy honed her writing skills as a newspaper editor and now enjoys sharing the inspiring stories of those World Concern serves. She has served with World Concern since 2010.

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